The analysis focused on ZARA's Brand Building, Leveraging, Identifying & Measuring, and Protecting (BLIP) framework, highlighting its multi-segmentation strategy, fast turnover, wide product range, affordability, stylish design, and alignment with the latest trends.
The brand mental map revealed alignment between ZARA's brand image and identity in areas like "latest trend," "fashion brand," and "affordable price," with misalignments in sustainability efforts and digital experiences.
- Enhancing Brand Communication & Awareness: Increase brand awareness, correct misconceptions, strengthen brand image, and highlight ZARA's collaborative successes through social media platforms.
- Improving User Experience: Boost customer satisfaction and digital interaction, reinforcing ZARA's commitment to excellence in customer service and the digital shopping experience.

Brand Audit