Bombae Razor
Bombae Razor faced backlash over an ad featuring UP Board topper Prachi Nigam, criticized for mocking facial hair and reinforcing societal pressures. A brand messaging deck was developed to reframe the strategy with empathy and empowerment, addressing consumer concerns and realigning communication with audience values.
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Brand Reassessment: Conducted a detailed analysis of the controversial campaign featuring Prachi Nigam, which led to public backlash due to insensitivity and societal pressure issues.
Messaging Strategy Development: Created a brand messaging deck aimed at reframing the communication to emphasize empathy, empowerment, and inclusivity, repositioning Bombae to resonate better with its audience.
Crisis Management: Addressed the brand's response to a sensitive topic, formulating strategies to mitigate damage, foster consumer trust, and align brand messaging with audience values and expectations.