Akia
Developed a Go-to-Market strategy for Akia’s cashless tipping solution, specifically tailored for hotels. Analyzed market segments, compared tipping dynamics between hotels and Airbnb, and identied effective channels to position Akia. The goal was to enhance guest experience and ensure fair staff compensation through seamless tipping integration and position Akia as a streamlined, app-free solution for cashless transactions in hospitality.
-
Guest Expectations: Discuss the declining tipping trends in hotels and the demand for convenience. Highlight that hotel guests expect tipping as part of the service experience, unlike Airbnb stays.
Pain Points for Hotels: Address issues with cash tipping, like security risks, time-consuming processes, and inconsistent tip distribution among staff.
Differentiating Factor: Emphasize how cashless tipping sets hotels apart, offering a more modern, guest-friendly experience compared to Airbnb’s self-service model.
-
Target Channels: Outline key channels like trade shows (HITEC), email campaigns, and paid social ads targeting hotel decision-makers.
Marketing Deliverables: Describe deliverables such as case study videos, product demos, and blog content showcasing the benefits of cashless tipping.
Success Measurement: Briefly mention how Akia will track success through metrics like video views, demo engagement, and social media interactions.