Cera Ve
Conducted a social media analysis of CeraVe’s Super Bowl ad versus traditional campaigns, focusing on engagement and community structure
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Comparative Analysis Using Gephi and Excel: Utilized Gephi for network visualization and Excel for data comparison to highlight key metrics like centrality, identifying influential nodes and content flow.
Identified Influencers and High-Impact Content: Pinpointed key influencers and impactful content to maximize brand conversations and audience engagement.
Strategic Recommendations for Messaging and Engagement: Suggested contextually relevant messaging, storytelling, and follow-up content to sustain audience engagement and build long-term brand relationships.